Global Real Estate MarketingOver 90% of all buyers’ find their home from some kind of online search. Most home buyers and sellers will end up visiting some of the most indexed sites such as,, and many other Real Estate portals like them.

Once they get to these sites you want your home to look more impressive than everyone else. Real Estate marketing is not only about being found everywhere online but also making sure that what home buyers and seller’s look at stands out from the competition.

This is achieved by providing high end photography, video tours, and custom written descriptions about your home. In today’s real Estate environment these are the kind of things that separate those home owners that are selling, from those that are languishing on the market.

When you market your home with Bill Gassett at RE/MAX Executive Realty, you can be certain that what you will get is dominant internet exposure. Not only will your home be syndicated to numerous real estate sites but we also use social media such as Facebook, Pinterest, Google Plus, Twitter, Youtube and the popular Real Estate network to drive traffic to your property. Very few real estate agents use these tools effectively or have any kind of following that would make a difference.

Lastly and maybe most importantly, your home will be found from competitive online Google searches. Today everybody uses Google as a search tool. Real Estate searches are of course something that many folks will do when looking for a home or condo. When you work with me you will not only see this website show up for your city or town, you will see many of my other websites and real estate blogs as well. Everything I do is about exposing your home to the masses. Most Realtors might have a single website. I have five real estate sites to market your home!

Metrowest MA Real Estate ExposureTo ensure the marketing is all tied together, you will find a sign rider that is placed on all my RE/MAX signs that says “Google this address”. I was the first real estate agent in Massachusetts to come up with this idea and was featured in a national real estate magazine for innovative marketing ideas. The Google this address concept is done to reinforce buyer’s to remember they can find everything under the sun about the particular home of interest. What they will find is all the national Real Estate sites along with my websites, blogs and video tours. We leave no avenue untouched in finding a buyer for your home.

It is this kind of marketing along with my intensity, drive and dedication to the business that has allowed me to be one of the top 5 RE/MAX real estate agents in Massachusetts for thirteen out of the last fourteen years.

I treat every client the same way whether it is a $75,000 condo or a million dollar home. Your property will get the utmost attention.

Many people believe that all Real Estate agents do the same thing to sell homes. This could not be further from the truth. Don’t make this mistake – hire a top producing Realtor who will increase your chances for RESULTS!

If you are thinking of selling your home, I would love the opportunity to interview for the chance to represent your best interests. I have a passion for Real Estate and love to share my marketing expertise! There are very few Massachusetts real estate agents that provide the level exposure your home will receive when you hire me!

Give me a call if you need a top real estate agent in one of these towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.

Featured Real Estate Articles

Risks of Buying a Home Without a Real Estate Agent

The Risk of Buying a Home Without a Real Estate Agent

No Buyer's Agent Equals Increased Risks If you are thinking about buying a home, chances are you have questioned whether you need a real estate agent or not. Real estate agents in film and television are often portrayed in a negative light, which naturally leads to a perception that they may be untrustworthy. There are also no laws requiring you to use an agent, so what's the point? Why … [Read More...]

Tips on How to Sell a Luxury Home

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What It Takes To Sell A Luxury Home Considering the value of luxury homes, it is understandable that sellers would want to get things right. These homes are substantial investments, often worth millions of dollars. There are fewer luxury homes out there, which makes it all the more important that the seller put forward a positive image of the home. You have to attract the right buyer, know how … [Read More...]

How to Challenge a Low Real Estate Appraisal

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Pros and Cons of Selling a Home For Sale By Owner

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What Do I Have to Disclose Selling a Home

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What to Disclose When Selling a Home If you are like most home sellers, you know of one or more present issues with your home that could impact the sale price. Every seller is forced to balance the desire to make money off of the home with the need to disclose known issues. Sometimes there is a balancing act that can be surprisingly difficult. Over the years many owners have asked me "what do … [Read More...]

Reasons to Buy a Home in The Winter

Why You Should Buy a Home In The Winter

Over the years quite a few people have asked me if they should buy a home in the winter. The question is usually "is there any advantage to buying a home in the winter Bill?" When it comes to shopping for a home, winter is not the most popular season. Cold, the wind, snow and short days all make hunkering down and staying inside appealing. Real estate sales slow down, fewer homes are on the … [Read More...]

Pros and Cons of Selling a Home As Is

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What are the pros and cons of selling a home as-is? This is a question you may have thought about if you're planning on selling a home. Sometimes when you are selling a house that has some issues, selling it “as is” may seem like the easiest course of action. Most homeowners assume that selling a home as-is means they will not have to make any repairs to the property (which is true) and that … [Read More...]

Downsizing Your Home

How to Know It’s Time To Downsize Your Home | Downsizing Tips

One of the questions many owners ask themselves is "should I downsize my home." How to know it is time to downsize your home is a very personal subject! With the size of the average home in the U.S. bigger than ever, many owners are finding themselves in living spaces that are larger than they want or need. You may have bought a bigger home for your growing family, or maybe you bought it because … [Read More...]

7 Habits of Highly Effective Home Buyers

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Home Buying Tips Worth Reading Home buyers: would you like to be guaranteed an effective purchase? That is, one that sets you up in the optimum position for the next phase of your life, bearing in mind factors of the budget, location, lifestyle and opportunities in the market? A great investment? Moving one step closer to your dream home? What home buyer wouldn’t want these? So … [Read More...]

Selling a Condo vs a Home

Selling A Condo VS Selling A Single Family Home

While condos and single-family homes may have a lot of similarities, there are fundamental differences that you must account for when selling each type of property. Selling a condo VS selling a single family home can be very different! Failing to adjust your sales strategy based on the property type will increase the difficulty of your sale – something you obviously want to avoid. The following … [Read More...]

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Real Estate Article Archives

RE/MAX Executive Realty has 6 offices to service all of your Real Estate needs including the following locations through out Metrowest Massachusetts. You can reach Bill Gassett at 508-625-0191.

22 South St #203
Hopkinton, MA

308 West Central Street, Suite E
Franklin, MA 02038

414 Washington Street
Holliston, MA

68 Worcester Street
North Grafton, MA

14 North Meadows Rd
Medfield, MA

2 Mt Royal Ave #120
Marlborough, MA