Global Real Estate MarketingOver 90% of all buyers’ find their home from some kind of online search. Most home buyers and sellers will end up visiting some of the most indexed sites such as,, and many other Real Estate portals like them.

Once they get to these sites you want your home to look more impressive than everyone else. Real Estate marketing is not only about being found everywhere online but also making sure that what home buyers and seller’s look at stands out from the competition.

This is achieved by providing high end photography, video tours, and custom written descriptions about your home. In today’s real Estate environment these are the kind of things that separate those home owners that are selling, from those that are languishing on the market.

When you market your home with Bill Gassett at RE/MAX Executive Realty, you can be certain that what you will get is dominant internet exposure. Not only will your home be syndicated to numerous real estate sites but we also use social media such as Facebook, Pinterest, Google Plus, Twitter, Youtube and the popular Real Estate network to drive traffic to your property. Very few real estate agents use these tools effectively or have any kind of following that would make a difference.

Lastly and maybe most importantly, your home will be found from competitive online Google searches. Today everybody uses Google as a search tool. Real Estate searches are of course something that many folks will do when looking for a home or condo. When you work with me you will not only see this website show up for your city or town, you will see many of my other websites and real estate blogs as well. Everything I do is about exposing your home to the masses. Most Realtors might have a single website. I have five real estate sites to market your home!

Metrowest MA Real Estate ExposureTo ensure the marketing is all tied together, you will find a sign rider that is placed on all my RE/MAX signs that says “Google this address”. I was the first real estate agent in Massachusetts to come up with this idea and was featured in a national real estate magazine for innovative marketing ideas. The Google this address concept is done to reinforce buyer’s to remember they can find everything under the sun about the particular home of interest. What they will find is all the national Real Estate sites along with my websites, blogs and video tours. We leave no avenue untouched in finding a buyer for your home.

It is this kind of marketing along with my intensity, drive and dedication to the business that has allowed me to be one of the top 5 RE/MAX real estate agents in Massachusetts for thirteen out of the last fourteen years.

I treat every client the same way whether it is a $75,000 condo or a million dollar home. Your property will get the utmost attention.

Many people believe that all Real Estate agents do the same thing to sell homes. This could not be further from the truth. Don’t make this mistake – hire a top producing Realtor who will increase your chances for RESULTS!

If you are thinking of selling your home, I would love the opportunity to interview for the chance to represent your best interests. I have a passion for Real Estate and love to share my marketing expertise! There are very few Massachusetts real estate agents that provide the level exposure your home will receive when you hire me!

Give me a call if you need a top real estate agent in one of these towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.

Featured Real Estate Articles

Timing Options For Buying and Selling a Home

The Timing Options of Buying and Selling a Home

Getting the Timing Right – Your Options for Buying and Selling The timing of selling a home and buying another one is delicate and requires solid planning before you act. You want to make the sales and buying process, and the transfer between the two, as painless as possible.But unless you are a financially secure enough to carry two mortgages at the same time, feeling uncomfortable is … [Read More...]

Real Estate Terms Buyers and Sellers Should Know

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Real Estate Terms You Need to Know Whether you are buying or selling if you are planning on making a real estate transaction, you are going to run into a few terms you are unfamiliar with.To make things a little easier, here are a list of common real estate terms – and not so common terms – that you can reference as you move forward with your purchase or sale.These are the real estate … [Read More...]

How to Deal With Multiple Offers

How to Handle Multiple Offers and Bidding Wars on Your Home

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What is an Escalation Clause

What is an Escalation Clause and How Do They Work

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When to Reduce My Home Price

When to Reduce The Price of Your Home

Price Reductions as a Seller – What You Need to Know Every seller wants to get the highest price for their home. Unfortunately, sometimes the best possible price is not the price you were hoping for. If your home stays on the market for an extended period and you really want to sell, you are going to have to drop the price. But when?One of the questions many real estate agents get from their … [Read More...]

Drawbacks of Selling a Home For Sale By Owner

The Drawbacks of For Sale By Owner in The Summer

FSBO – A Recipe for Summertime Blues Summer is a popular time for selling a home. It’s also a very good time for DIY projects, so it is not surprising that some sellers consider tackling their own sale. For Sale By Owner (FSBO) is tempting for an apparent reason – you don’t have to pay a Realtor to sell your home.But the money you may save – and it is not always guaranteed you will save money … [Read More...]

Problems to look for in an old house

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Common Issues With Older Homes Buying an old home may allow you to live in a stylish, affordable piece of history. Unfortunately, it can also bring with it a lot of issues that you may not be prepared for. What seems like a great deal at first may ultimately cost way more than you bargained for. There are problems to look for when buying an old house you should be cognizant of.It always pays … [Read More...]

Tips For Buying a Home With a Well

Buying a Home With a Well: What You Need to Know

Things To Consider When Buying A Home With A Well Buyers considering homes in rural settings will often encounter homes for sale that get their water from wells. With homes drawing on municipal sources, there is an assumption that the water in the home will be readily available and meet the safety standards of the municipality.But with well water, you cannot make any assumptions about its … [Read More...]

Why Isn't My House Selling

Why Isn’t My House Selling

Reasons Your Home May Not Be Selling Most real estate agents have probably been asked the question "why isn't my home selling?" The answer in some circumstances may not be abundantly clear. In other cases, there is no doubt why the house isn't selling.As a home seller, the thing you dread most is being unable to sell your home. What if you put it up on the market, do all that hard work, and … [Read More...]

How to Remove Popcorn Ceilings

How to Remove a Popcorn Ceiling

Popcorn Ceiling Removal Tips One of the more popular home renovation searches is how to remove a popcorn ceiling. With good reason as popcorn ceilings are no longer an appealing feature in today's homes.Popcorn ceilings were all the rage in the 1960s and for many years after – partly because people liked them, and partly because they made building homes that much easier. As a builder, you … [Read More...]

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RE/MAX Executive Realty has 6 offices to service all of your Real Estate needs including the following locations through out Metrowest Massachusetts. You can reach Bill Gassett at 508-625-0191.

22 South St #203
Hopkinton, MA

308 West Central Street, Suite E
Franklin, MA 02038

414 Washington Street
Holliston, MA

68 Worcester Street
North Grafton, MA

14 North Meadows Rd
Medfield, MA

2 Mt Royal Ave #120
Marlborough, MA