Global Real Estate MarketingOver 90% of all buyers’ find their home from some kind of online search. Most home buyers and sellers will end up visiting some of the most indexed sites such as,, and many other Real Estate portals like them.

Once they get to these sites you want your home to look more impressive than everyone else. Real Estate marketing is not only about being found everywhere online but also making sure that what home buyers and seller’s look at stands out from the competition.

This is achieved by providing high end photography, video tours, and custom written descriptions about your home. In today’s real Estate environment these are the kind of things that separate those home owners that are selling, from those that are languishing on the market.

When you market your home with Bill Gassett at RE/MAX Executive Realty, you can be certain that what you will get is dominant internet exposure. Not only will your home be syndicated to numerous real estate sites but we also use social media such as Facebook, Pinterest, Google Plus, Twitter, Youtube and the popular Real Estate network to drive traffic to your property. Very few real estate agents use these tools effectively or have any kind of following that would make a difference.

Lastly and maybe most importantly, your home will be found from competitive online Google searches. Today everybody uses Google as a search tool. Real Estate searches are of course something that many folks will do when looking for a home or condo. When you work with me you will not only see this website show up for your city or town, you will see many of my other websites and real estate blogs as well. Everything I do is about exposing your home to the masses. Most Realtors might have a single website. I have five real estate sites to market your home!

Metrowest MA Real Estate ExposureTo ensure the marketing is all tied together, you will find a sign rider that is placed on all my RE/MAX signs that says “Google this address”. I was the first real estate agent in Massachusetts to come up with this idea and was featured in a national real estate magazine for innovative marketing ideas. The Google this address concept is done to reinforce buyer’s to remember they can find everything under the sun about the particular home of interest. What they will find is all the national Real Estate sites along with my websites, blogs and video tours. We leave no avenue untouched in finding a buyer for your home.

It is this kind of marketing along with my intensity, drive and dedication to the business that has allowed me to be one of the top 5 RE/MAX real estate agents in Massachusetts for thirteen out of the last fourteen years.

I treat every client the same way whether it is a $75,000 condo or a million dollar home. Your property will get the utmost attention.

Many people believe that all Real Estate agents do the same thing to sell homes. This could not be further from the truth. Don’t make this mistake – hire a top producing Realtor who will increase your chances for RESULTS!

If you are thinking of selling your home, I would love the opportunity to interview for the chance to represent your best interests. I have a passion for Real Estate and love to share my marketing expertise! There are very few Massachusetts real estate agents that provide the level exposure your home will receive when you hire me!

Give me a call if you need a top real estate agent in one of these towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.

Featured Real Estate Articles

Real estate Agent Deceives Sellers

5 Ways Real Estate Agents Deceive Their Seller Clients

Signs of a Bad Realtor for Home Sellers Real estate agents are people, and as with all industries, there are some who you prefer to work with, and some you don’t. When it comes to selling a home, some real estate agents will deceive their clients to benefit themselves.Not all agents are like this, but it is worth knowing the strategies such real estate agents use, so you can spot them and … [Read More...]

Mortgage Tips For First Time Home Buyers

Mortgage Tips for First Time Home Buyers

Buying a home involves a lot of lingoes that the average consumer may not either be aware of or understand.Considering that most people will finance the purchase of a home for a rather significant amount, it makes sense to get familiar with the real estate terminology that will likely be used not only by the real estate agent but also by the mortgage lender.Much of what first time home … [Read More...]

What Not To Do Before Buying a House

What Not to Do Before Buying a Home

Watch Out! – 14 Things to Avoid Before Buying a House Many first-time home buyers are surprised to discover just how many ways you can mess up a home purchase. You may have got your pre-approval, found a home you loved and made an offer. But if you want to avoid messing up the transaction, you will need to be extremely careful until the sale has closed.Keep reading as I tackle what not to do … [Read More...]

Things Real Estate Agents Should Never Do

10 Things A Real Estate Agent Should Never Do

Real Estate Agents Shouldn't Make These Mistakes Are you aware that most real estate agents will never be successful?Year-after-year, statistics indicate that 93% of the deals are done by only 7% of the agents?Let’s re-word it to make sure it sinks in:93% of the agents out there are literally fighting over the remaining 7% of the business.Really!It shouldn't be that big of a … [Read More...]

How to Make Your Home FHA Mortgage Compliant

How to Make Your House FHA Mortgage Eligible

An FHA, or Federal Housing Administration mortgage is popular with first-time home buyers. It allows those with solid credit to buy homes with a small down payment, as low as 3.5%, so it is understandable why many home buyers choose the FHA option.With around 30% of home buyers using FHA loans, there is a good chance you will get an offer from an FHA buyer for your home. If you want to accept … [Read More...]

Selling a Home Vacant vs Occupied

Selling a Home Vacant vs Occupied

Advantages and Disadvantages of Selling Vacant vs Occupied If you have the options of selling a home vacant or occupied, it only makes sense to consider which would be more advantageous. The sales process is always stressful. If you can do something to make it easier, why not?But if you are expecting to sell a home vacant to be easier than selling one occupied, you may be surprised to … [Read More...]

Tips For Buying a Retirement Home

Tips for Buying a Home for Retirement

Home Buying Tips for Retirement Many people consider buying a home specifically for retirement. After all, your needs and desires for a house can be a lot different at 60 then they were at 30.The kids are gone, you may not want to walk up and down the stairs forever, and you may want to live somewhere you have always dreamed of. What better time to make a change than when you retire?While … [Read More...]

Options When Your Home Won't Sell

8 Options When Your Home Isn’t Selling

Things You Can Do When Your Home Isn’t Selling There are few situations more frustrating than struggling to sell your home after you put in on the market. You tried to do everything right.You have spent considerable time and effort, and possibly money, trying to get the word out and get some offers. But no real luck.  Real Estate agents get asked all the time why won't my home sell. There are … [Read More...]

Things that will lower a homes value

Things That Will Lower A Homes Value

Factors That Can Lower Your Homes Value Considering that your home is probably one of (if not the) biggest investment you own, it only makes sense to do what you can to preserve its value. But if you are like most homeowners, you may not be aware of everything that can lower the value of your property. Some are obvious; some are less so.If you're smart, you'll look out for some of the items … [Read More...]

Appraisal Myths

Appraisal Myths Too Many Sellers Believe

Home Appraisal Myths You Need to Know The home appraisal process can be nerve-wracking for many sellers. You probably already listed your home, and even received an offer, and now someone is coming in to tell you what the house is worth? Someone who can quickly state a price that sinks your sale? It only makes sense to be concerned.Fortunately, most appraisals do not ruin a sale. However, … [Read More...]

Read More Featured Articles

Real Estate Article Archives

RE/MAX Executive Realty has 6 offices to service all of your Real Estate needs including the following locations through out Metrowest Massachusetts. You can reach Bill Gassett at 508-625-0191.

22 South St #203
Hopkinton, MA

308 West Central Street, Suite E
Franklin, MA 02038

414 Washington Street
Holliston, MA

68 Worcester Street
North Grafton, MA

14 North Meadows Rd
Medfield, MA

2 Mt Royal Ave #120
Marlborough, MA