Sell Any Time of The Year – Fall, Winter, Spring, or Summer
It is possible to sell a home in any season – winter, spring, summer, and fall. Although some will argue that there are better seasons to sell in than others, the fact is that if you understand your market and the way seasons affect that market, you can find a buyer for your house. You just have to adopt the appropriate selling strategy for your circumstances.
The following tips are here to help you take advantage of the specific season you are selling in. By utilizing these tips, you can increase your odds of making a successful sale in any season whether it is spring, summer, fall or winter.
Keep in mind that there differences in home selling seasons in various parts of the country. For example, selling a home in the winter in sunny Florida is going to be much different than in the brutal Northeast or Midwest where the weather conditions are much different. Your local real estate agent should be able to give you a good idea when is the best time to sell your home.
Look for an agent who is honest and doesn’t need a sale. The agent who says now is always a good time to sell may not be looking out for your best interests. If you have no time constraints on selling, there will be a better time than another.
Here where I am located in the Metrowest Massachusetts area the Spring is the ultimate time of year to sell. There are more buyers in the market than at any other time. Simple economics of supply and demand tells us when there are more buyers looking it is better for sellers.
Whatever time you decide to sell your home you can use these home selling tips for all seasons!
Fall Home Selling Tips
How to sell a home in the Fall:
Fall is the other season that has always been popular for selling a home. The cooler weather makes going outside more enjoyable than in the summer, and a lot of homes will go on the market once sellers get back from their own vacations. You will have more competition in the fall, but you will also have more buyers looking for homes.
See some of the best Fall home selling tips including:
Keep the yard clean.
The leaves are going to be falling and certain plants are going to start dying off as the first cold weather hits. You may have to rake multiple times in a week to keep up with the leaves. While it is OK to have some leaves in the yard – it does make it look seasonal, after all – you don’t want piles of them everywhere and accumulation on your walkways and in your doorways.
Get into the season.
Fall gives you easy decorating ideas to make the home feel more inviting. Halloween and Thanksgiving both offer opportunities for decorations, color palettes, refreshments, treats and lighting design. Even a little touch here or there to remind buyers of the holidays can help sell your home.
Keeping your decorations in tune with the holiday that is coming up is a great move. Just like businesses and retail stores, you can make your home festive for your potential buyers. It can be much easier to see themselves and their families enjoying these same holidays in your home.
Fall and winter both are great times to bake some cookies or other treats for buyers seeing the home. Having something to snack on is only half the reason you do this. The other reason is the smell. Baking smells like home.
Related: Also be sure to check out more fall home selling advice in this article from Inlanta Mortgage
Winter Home Selling Tips
How to sell a home in the Winter:
It was once considered undesirable to sell a home in winter. With all the holidays and the traveling going on, not to mention the weather, it seemed like winter was probably the least advantageous season you could pick.
But today’s real estate agents understand that there are certain advantages that come from selling in winter, advantages you can make work for your sale.
Buyers in winter are serious, and the season inspires emotions, both of which can actually make it easier to sell your home.
See some of the best home selling tips for winter including these:
Decorate for the seasons.
The holidays are prime decorating time, so set your home up to look like the perfect place to spend them. Warm lighting, a fire in the fireplace, candles, a Christmas tree with presents underneath. You can really work up to something that will draw in buyers and make them imagine being there with their own families.
Keep the exterior safe.
Remove ice and snow regularly to avoid falling hazards. Keep snow off of the roof to prevent ice dams, and clean out the gutters to avoid having them tear off the side of the house when it freezes.
Be flexible about showings.
Buyers may have a busy schedule, so you might get some requests to show the house at odd hours. This is just a part of selling in winter, so try to be flexible. If the buyer is motivated enough to visit at night in the freezing weather, he or she may be motivated enough to buy.
Keep the house warm.
While you may want to save on energy bills, you want buyers to feel comfortable in the home. Keep the thermostat up when you are showing to relax visitors and to avoid any suspicions that something might be wrong with your furnace.
Spring Home Selling Tips
How to sell a home in the Spring:
Spring has always been a popular time to sell homes. The weather is slowly getting warmer and the days are getting longer. People are really feeling like breaking out of their homes and getting out and doing something – like finding the perfect house to buy. Spring is the perfect time to sell your home, so take advantage of all the enthusiasm and get it listed!
Tips for selling in spring include:
Brighten things up.
Your home needs to look clean, bright and welcoming. You want to get rid of the heavy drapes you had over the winter and replace them with lighter curtains that let the sunshine in. You could also paint rooms that are dark to a lighter or neutral color, which will really make the space look bigger.
Clean up the landscaping.
The last of the dead growth leftover from winter needs to be cleaned out to allow the new growth to come in. Rake up any remaining leaves, take out any dead plants, plant some new plants in the empty spaces and throw down a few bags of mulch to bring it all together. Perennial plants work well for the spring home selling season.
Clean and declutter the house.
You probably spent most of your time in your home in the colder months, which can lead to a lot of clutter. Before you list your home you will want to get rid of the clutter and do a thorough house cleaning, because dirty cluttered houses do not sell as well as clean ones. See these great tips to declutter a house at The Point2 blog.
Fix what needs fixing.
Winter can be hard on a home, particularly the exterior. Before you list the house you will want to look closely at your roof, gutters and siding to make sure nothing is broken or in need of cleaning. Buyers will be examining the exterior closely, so it’s better for you to get to this stuff now than after the buyer tries to negotiate a cheaper price on your home.
Related – more advice for getting your home ready for Spring.
Summer Home Selling Tips
How to sell a home in the summer:
Summer is the other season where selling has not always been encouraged. Families are going on vacation, which makes it less likely that they will be looking for a home. However, as with winter, summer has increasingly become a season where motivated sellers take advantage of the lack of competition.
There are still plenty of people who want to find a home, and moving in the summer really is the perfect time if you have kids in school. See some of the best home selling tips for summer including these:
Keep the house cool.
Buyers viewing your home are going to be coming in from a hot exterior and are going to appreciate cooling down inside. Keeping the home nice and cool also demonstrates that your HVAC unit can keep the house comfortable, which is important to buyers.
Serve some refreshments.
If your region has summer favorites for refreshments, be sure to offer them at showings to make the buyer feel welcome. Iced tea, lemonade, and other drinks can make buyers feel at home, which is exactly what you want them to feel as they decide on whether or not to purchase your house.
Keep the yard looking good.
Buyers are going to be imagining barbecues and outdoor parties when they walk through your backyard, so you want to make the space look like it will work for these things. Keep the grass mowed and plant some flowers. If you don’t have outdoor furniture already, you may think of adding an inexpensive table and some chairs out back.
Be willing to show later in the day.
Buyers may request to see the home once the temperature cools down a little, or after other obligations they have which may run late. With so much daylight available, you need to be flexible about when you are willing to let people view the home.
Best General Home Selling Advice
It goes without saying that besides some specific seasonal selling tips there is some good advice all homeowners should follow including the following:
- Pricing a home correctly – this is the #1 thing you need to get right or you will not have any success. The right price is the most important part of marketing.
- Knowing how to pick a real estate agent – this is the second most important thing you need to have for home selling success. Real Estate agents have a wide range of skill level. In fact, it is very easy to choose a bad agent. Make sure you put the time and energy into interviewing multiple agents before deciding one that will get the job done.
- Make sure your home has exceptional real estate marketing – this actually goes hand in hand with picking the best real estate agent. The best Realtor’s almost always do a bang up job with their marketing efforts. Look over the agents marketing plan carefully. Make sure they have outstanding photography, are spending the time to craft great real estate descriptions and are using video tours in their marketing.
- Get your home prepared for the market and the buyers home inspection – it goes without saying that your home should look it’s best before going on the market. Some sellers also neglect to get their home ready for the buyers home inspection. This is a big mistake! The home inspection is the biggest hurdle to clear in a real estate transaction. This is often the place where sales fall apart. Oftentimes this could have been prevented if a little more attention was paid to obvious problems.
Keep in mind whether you are selling a home in the fall, winter, spring or summer getting the price of your home correct is critical. You can follow all of these home selling tips and it won’t do a thing if you get the price wrong! Never underestimate the importance of choosing the right real estate agent who has a track record of pricing homes correctly from day one.
Additional Helpful Home Selling Articles
- Curb appeal tips for Fall via Ferris Property Group.
- More summertime home selling advice via RESAAS.
- Round up of fall home selling tips from real estate professionals via Just Close.
- Reasons to sell a home in the winter via Matt Minor.
Hopefully, you have enjoyed these home selling tips for spring, summer, fall and winter! Homes sell year round so don’t be afraid to put your home on the market whenever is best for YOU!
About the Author: The above Real Estate information on the home selling tips for all seasons was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at [email protected] or by phone at 508-625-0191. Bill has helped people move in and out of many Metrowest towns for the last 29+ Years.
Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!
I service Real Estate sales in the following Metrowest MA towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.