7 Reasons Why Your Home Is Not Selling

Why Is My Home Not Selling?

Why Isn't My Home Selling?After a certain amount of time attempting to sell a home without any luck, one of the questions a seller will often ask themselves is “why is my house not selling”? It is human nature to have this thought running through your head and often the answer is right in front of you!

The longer your home sits on the market, the more nervous you may become. The last thing you want is for your house to get the dreaded stigma of being unsalable, undesirable or just seen as a bad deal.

You may feel like you have done everything you were supposed to do to move your house efficiently yet it still sits there, unsold. While your Realtor (if he or she is experienced) should be able to help you troubleshoot your home and your listing, it can still be helpful to do your homework about what keeps homes from selling.

Here are seven major reasons why seller’s homes tend to stagnate. You may find a clue here on what is the matter with your home which is the first step to remedying the problem.

These seven reasons below are likely the cause of your home not selling!

Too Pricey For Your Neighborhood

It may have taken you years to get your home where it is and looking as good as it does, and you may have multiple things about your place that cause it to stand out from the surrounding neighborhood. Unfortunately, this could be working against you.

Because your home is so fantastic, you are pricing it above what other homes in the area are selling for. While it is natural to want what your house is worth, your current price could be keeping buyers away. They are looking in your area because of the overall price of homes there, and your steep price tag causes them to avoid even taking a glance.

If you can get your price a little closer to the surrounding area, it may draw more buyers in who are interested.

Priced Too High, Period

Overpriced Home

When a home is not selling it almost always boils down to the price! The asking price is the number one reason that homes do not sell. Your home has been on the market for 273 days. You have had 67 showings and every time has had to drag your kids out of the house with you. They are starting to look at you like you have three heads. Selling a home is not fun to them. They want you to do what it takes, so they don’t have to leave their home every time someone calls to see it.

Whether your home is the most incredible on the block or the most fantastic in the city, too high, a price tag can keep buyers from considering your home as an option. The Internet age lets customers enter a price they are comfortable with and returns results that fall within that range.

If yours is outside of this range, only those searching for pricier properties will even know yours is there. Overpricing limits your pool of potential buyers and may be keeping your house on the market long after all the others are gone. Every time a buyer looks at your property they are comparing it to other homes they have already seen.

When your home is on the market for an extended period, there is always one common denominator, and that is the price! Once you realize this is the case and make adjustments, you will find yourself at a closing table.

Too Much Clutter

Home Filled With ClutterImagine going to a car dealership to buy the most expensive car you have ever purchase. You are naturally excited, but when the sales person shows you the car, you discover it is covered in bumper stickers and filled with stuffed animals and clothes from the 70s. How would you feel?

While this would never happen at a car dealership, it is something that happens far too frequently in the real estate market. Sellers do not realize how off-putting clutter can be to potential buyers. They are spending a significant amount of money to start a new life in your home and need to make sure they can envision themselves there – without all of your memorabilia getting in the way.

Pay attention to what is necessary to getting your home ready for the market. If your Realtor has not given you, any guidance in this department, take a moment to see what you should do to get a home ready for sale.

Undesirable Market

This is a tough thing to discover, but your home may be in a bad market. There are times when a home is not selling just for the fact that the market stinks! The real estate issues that plagued the nation a few years ago left some neighborhoods a shell of what they once were and did severe damage to surrounding home values. If you are unlucky enough to be selling in such a neighborhood, you may have to drop your price significantly to move the home. If you cannot manage to sell at even a lower price, renting may be your only option until the situation improves.

Past Its Prime

Green Shag CarpetsAnother top reason why a home does not sell is it’s outward appearance. Your home may look exactly how you want it to look, including green shag carpet, yellow linoleum, and Victorian wallpaper. Your fascination with retro, though, is not necessarily a selling point for the majority of buyers. People are in the market for modern looks, and your wood paneling may not meet these standards.

If you want to move the house, you will probably need to transition its look to something a little more desirable. Paint is relatively cheap, and a facelift for your kitchen or bathroom might be just what you need to sell the home. The least expensive home improvements that you can make that will carry the biggest bang for your buck are painting and new carpets.

These two items can totally change a home appearance for short money. Make sure you choose neutral colors for both. Light earth tones are very attractive. Remember when selecting these things it is not about what you like but what will have universal appeal to the most buyers.

The Market Has Shifted

The real estate market can be extremely volatile. Depending on when you are reading this, you may just be suffering under the same misfortunes that thousands of other sellers in your area are also experiencing. When the market goes against you there is little you can do but go along with it – either by lowering your price to be competitive, or waiting until the situation becomes more favorable.

As millions of homeowners discovered in the last decade, just because you purchased a house at a certain price does not mean you will be able to sell it at that price. Wait long enough and the odds may move into your favor, but if your area is experiencing a slump, do not expect to sell for a price that is higher or even the same as that which you paid for the home.

You Didn’t Think The Realtor Was Important

Selecting a Terrible RealtorYou would not believe how many people fall into the trap of thinking all Realtors are cut from the same cloth. Like any other industry, you will find top professionals and those that might as well get out of the business. In fact, Real Estate agents are a dime a dozen and come and go like the wind. The trick is not being one of their last horror shows. Selecting a bad real estate agent is the second most likely reason why your home has not sold.

Keep in mind that becoming a Real Estate agent is easy. Take a test and you are in like Flynn. Frankly, it shouldn’t be this way, but such is life. This is why so many people have bad Real Estate experiences. If you don’t want to become part of the statistics of satisfaction, make sure you put in the necessary time to find out exactly what your Realtor will be doing for you. A terrible real estate agent selection is one of the biggest home seller mistakes.

When someone is unfortunate enough to be diagnosed with cancer, they will research the best doctors. If someone gets sued, they will almost always try to find the best lawyer to represent them. When people are selling their largest asset, do they put the time in to find one of the best agents? Sadly most of the time the answer is NO!

For many choosing a Realtor will be as simple as getting a postcard in the mail, seeing a sign on a neighbor’s lawn or visiting an open house. Of course, if this was your chosen method of finding the best Real Estate agent then the odds are stacked against you that your experience will be a pleasant one. In fact, the number one reason why homes don’t sell is the price which may have been set by the Realtor you hired who has very little skill in doing so. Remember the #1 reason a home does not sell is the price!

Seek Help And Apply What You Learn

If you are having real trouble selling your house, you probably need to talk to an experienced Realtor or two for some insights on your problem. If you have not already figured it out consulting with the one you initially chose is probably not the answer but part of the solution!

Your realtor should know how to sell your home, even if what he or she tells you is not what you want to hear. Seek knowledgeable advice and apply it, and you may be able to sell your home promptly. This time around when seeking guidance and selecting a Realtor to make sure you have a list of great questions put together!

More home selling resources:

Take a look at this additional resource for possible reasons why a home is not selling!

About the author: The above Real Estate information on why is my home not selling was provided by Bill Gassett, a Nationally recognized leader in his field. Bill can be reached via email at [email protected] or by phone at 508-625-0191. Bill has helped people move in and out of many Metrowest towns for the last 29+ Years.

Thinking of selling your home? I have a passion for Real Estate and love to share my marketing expertise!

I service Real Estate sales in the following Metrowest MA towns: Ashland, Bellingham, Douglas, Framingham, Franklin, Grafton, Holliston, Hopkinton, Hopedale, Medway, Mendon, Milford, Millbury, Millville, Northborough, Northbridge, Shrewsbury, Southborough, Sutton, Wayland, Westborough, Whitinsville, Worcester, Upton and Uxbridge MA.

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  1. says

    Hi Bill. The beauty of this all is that the sellers that need to correct some or all of these reasons (always some relation to price regardless of the other reasons) are the most unlikely to agree that any of these things are problems. The ones willing to clean up the clutter, do a few updates, price it right, and listen to their realtor are most often the ones that listen to all of that up front….and their homes are the ones that sell!

    • says

      Keith for the most part that has been my experience as well although there have been some occasions where sellers have listened to me after being on the market for a while and hearing consistent feedback from buyers. The feedback reports we provide our clients are really helpful.

  2. says

    Hey Bill, great article. I think many sellers outsmart themselves in these situations. Either by being too pricey for the neighborhood, or by pricing too high period. No buyer will pay the seller for the emotional attachment to their home.

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